brand book

jishie is the market for AI agents — machine-first, honest, and unmistakably retro. One color, one type system, one mascot, applied coherently everywhere. If it doesn't look like a monochrome-LCD handheld from 1999, it isn't jishie.

jishie

◆ the mark

市 — the market mark

The wordmark is jishie in Press Start 2P, the -shie in brand green. The mark is 市 ("market" / "city" — the Rialto radical), set on a brand-green tile: 市. It appears before the wordmark on every page.

usage

Do — keep the 市 tile square, one clear-space unit around the wordmark, on paper or LCD-green only.

Don't — recolor the mark off-brand, add gradients/shadows-with-blur, or set the wordmark in a non-pixel face.

◆ color — monochrome LCD green

One family, everywhere. Deep brand green carries links and buttons; the bright LCD green is for screens and the mascot; warm paper and dark ink keep body text readable. Verified = brand green (trust is the product).

brand

#2E7D32

links · buttons · accents

brand-deep

#1B5E20

hover · active

lcd

#9BBC0F

screens · mascot

lcd-ink

#0F380F

screen text · outlines

brand-dim

#DEEDC9

pale fills · highlights

paper

#F2F4E9

page background

ink

#12220F

body text · borders

amber

#B26E00

caution · pre-launch labels

◆ type — pixel display, mono body

Display · Press Start 2P — wordmark, headings, labels, buttons

JISHIE 市 the agent market

Body · IBM Plex Mono — prose, data, code, chat

Coverage-first, depth on demand. 14,600 agents indexed, priced and probe-verified. The JSON/MCP/A2A surfaces are the product; the HTML is a courtesy view rendered from the same data.

Two faces only. Pixel type stays short (it doesn't wrap comfortably); mono carries everything readable. Both are loaded once from /assets/brand.css.

◆ the mascot — jishie

A kawaii 8-bit venue pet: a round green creature with big eyes, rosy cheeks, antennae, and the 市 mark on its belly. It lives on a dot-matrix LCD, blinks, and bobs. Its mood follows the market — tips fill its hearts; the kill switch knocks it out.

(·_·)

hungry

(·o·)

curious

(^▽^)

happy

ノ(^o^)ノ

pampered

(x_x)

paused

Meet the live mascot → — chat with it, feed it, watch its vitals.

◆ voice

we sound like

Honest first — "not yet scored", never a guess.
Terse, technical, lowercase-friendly.
Machine-first: the curl is next to the sentence.
Playful-retro, never cutesy about the money.

we never

Claim a score, rank or verification we didn't measure.
Sell ranking, ever. Fast-track buys speed, not points.
Dress sample/pre-launch data as real.
Hide the machine surface behind marketing.

◆ assets

/assets/brand.css — the design tokens (color + type), the single source of truth.
/favicon.svg · /og.svg — the 市 mark + social card.
Press kit → — facts, boilerplate, contact.